Market analysis of glass industry under the new no

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Market analysis of glass industry under the new economic normal

(I) demand

the glass industry is mainly in great demand from the construction industry, automobile industry, household electronic products, and so on. This paper mainly analyzes three major demand industries

1. Building demand. As a country with a large population, China's housing demand is also a huge data. The huge population is accompanied by food, drink, housing and transportation, which is also an opportunity for the glass industry from the side

according to the consulting report on building materials of the Chinese Academy of Sciences, China's residential area reached 40billion square meters in 2010, and this data is also constantly reaching new highs. The average urban area in China increases by 11 every year. 2.5 billion square meters. The demolition and renovation of old houses and the construction of new houses are also essential to the demand for glass, especially in urban buildings, which are mainly glass buildings to win people's love

if 0 is required per square meter of building. Calculation of 4 square meters of glass. The demand for glass in only one year is 4. 500million square meters (about 90million weight boxes)

the rise of second and third tier cities has increased the demand for glass. According to the national census data, in terms of provincial units with a population of about 60million, an additional urban area of 35.42 million square meters is added every year. In 2011, many provincial capitals and developed cities in China have begun to gradually use energy-saving and environmental friendly insulating glass. More requirements have gradually emerged in the types of glass

2. Demand of automobile industry. From the perspective of China's auto industry, the rapid rise of China's auto industry has also brought good news to the glass industry. China's auto industries such as BYD, Chery, great wall and JAC started late, but their production capacity is large. In 2013, the output has exceeded 20million. With the improvement of automobile performance, the proportion of glass in automobiles has also increased significantly. In 1990, the demand for glass per car was 3. About 5 square meters; The demand for glass per car in 2000 was 3. About 85 square meters; At present, each car uses at least 4 square meters of glass

glass can make the vehicle look more beautiful, reduce the resistance during driving and greatly reduce fuel consumption. The performance and function of the glass in various positions of the car are also greatly different, and the technical requirements for the material of the glass are even different. According to different uses, it can be divided into: safety glass, laminated glass, toughened glass and area toughened glass. For the adoption and processing of glass alone, it also requires a large cost

in the consumption of automotive parts glass, on the one hand, glass is recycled; On the other hand, China's glass market is not fully adapted to the balance of supply and demand. This is a stimulus for the glass industry

3. Demand for electronic products. Electronic products in daily life, such as, computers, televisions and other high-tech products with high informatization, rely more on ultra-thin sensitive glass. They have extremely strict requirements for glass, no impurities, wear resistance, sun resistance, no cracks, and so on. Only 2000 years ago, in order to vigorously develop electronic products, China introduced 10million square meters of ultra-thin glass. Then the demand for household electronic products glass is increasing year by year. In 2015, the demand for ultra-thin glass was 20million square meters. If we add up the glass needs involved in our lives, this number will be even larger

(II) supply

1. Building response encountered various problems in the sales process. Glass has certain requirements in terms of wind resistance, snow resistance, impact resistance, etc., and the control of light transmittance and satin stripes is relatively less strict than that of automobiles and electronic products. China's building glass technology in wind resistance, snow resistance and other aspects is in the forefront of the world, so China's self supply of building glass is the main, but China's rapid economic development, large capacity, still need to rely on imports to meet the huge market demand

2. High technical level is required for automotive glass, ultra-thin glass of electronic products, etc. China's leading companies such as Fuyao Glass, Yaohua Glass and Jinjing glass are relatively mature in the control of automotive glass technology, but the core technology property rights are not in China, and automotive bulletproof glass and heat insulation glass still need to be imported in large quantities. There is a serious shortage of ultra-thin glass, anti radiation glass and anti ultraviolet glass for electronic products in China. With China's economic growth, the demand will become larger and larger. It is unrealistic to rely solely on imports to meet domestic demand in the long run

II. Challenges faced by the glass industry under the new economic normal

China's glass industry has a huge market, but there are many disadvantages, such as the impact of foreign high-tech, low productivity, qualified rate and single production, poor independent innovation ability, and so on

(I) high processing and transportation costs and shortage of industry owned technology. In terms of operation, this problem is a common drawback in China's glass factories. More than 60 float glass production lines in China are distributed all over the country, while foreign enterprises may include all production lines, which greatly reduces the costs of processing and transportation. There is also a certain gap in product quality and variety, with single variety and low technical cost. China's glass is produced by Luoyang float glass process as a whole, which will hinder the sales of glass due to its high impurities, low transparency and bubbles. In terms of varieties, many technologies are imported from abroad. China does not have much technical control over the glass industry, which has become an important defect hindering the development of the glass industry

there is also a certain gap between China's glass quality and the world average level. China's float glass industry is expected to produce about 10000 tons of spodumene concentrate. The glass industry has a certain gap with the world's float level, and the gap with Europe and the United States will be even greater. This is also a challenge for China's glass industry

(II) insufficient industrial layout. There are serious deficiencies in the industrial layout of China's glass industry. Large enterprises overlap with each other, and there is no stratification of some systematic laws, resulting in fierce local competition. Some regional resources are scarce, and the pricing of glass in the whole market is also very different. Taking the government as the market guide and developing to a region close to resources, convenient transportation and policy popularization according to the market law can more effectively drive the development of a city and an industry

(III) the market economy is down. Under the macro-economy, China's overall national economy, industry, manufacturing, textile industry, etc. have entered the new normal, and the downward pressure on the economy is large and can not inject new impetus. It is unrealistic for long-term economic growth to rely solely on investment to stimulate market demand. Overcapacity has also greatly hampered the development of industry, but the overall quality and efficiency have been improved. Entering the new normal, the implementation of major strategic economies promoted by countries such as the "the Belt and Road", "Beijing Tianjin Hebei integration", "Pearl River Delta and Yangtze River Delta economic belt" has a large demand for infrastructure investment and a wide external market, which is also a challenge to the glass industry

(IV) manufacturing and processing fuel pollution is serious. The main fuels for the production and processing of glass are natural gas, coal and oil, accounting for as much as 80% of the main fuels, which also brings pollution. Compared with other industries, the transportation and storage of these raw fuels have become a problem that we need to reset the displacement and zero vision. The dust from transportation and storage spreads into the atmosphere, seriously affecting the air environment and seriously damaging human respiratory tract. The incineration of coal and oil will also produce a lot of dust, fine sand and toxic gas sulfur dioxide. For relatively clean natural gas, it is necessary to prevent leakage and explosion during transportation. Nitric acid produced by combustion also has a serious impact on the environment. The toxic gas produced also has a certain corrosive effect on the glass itself, which has a great impact on the chromaticity and transparency

therefore, every enterprise should strictly control the processing process and install desulfurization, denitration and dust removal devices, so as to ensure the quality of the environment and the color of the glass before it is fired

III. countermeasures for the development of the glass industry

since China's reform and opening up, the stimulation and impact on the glass industry under the rapid economic development has been huge. The mechanism of China's glass industry is not perfect, and the configuration technology of various glasses for ultra-thin and high-end cars is not so perfect, so many technical aspects need to rely on imports, which greatly increases the cost. According to the authoritative prediction, China will be able to achieve supply balance in the glass industry around 2025. In the next five years, the growth rate of China's glass demand will remain at about 5%. In 2025, the demand growth rate of China's glass industry will reach 7%. It is mainly inferred from the relevant data given by the State Construction Bureau. From 2000 to 2010, the demand for glass increased from 0. 94.5 billion weight boxes increased to 2. 15.5 billion weight boxes, an increase of 113%. The average demand growth rate excluding possible recycling is about 10%. Coupled with the 13th five year plan, China's economy will double that of 2010 in 2020, and China's GDP growth will increase from 10% in 2010. 6% to June 2015. 9%, and the world average demand growth rate of glass industry is about 4%, while China is much higher than this figure in the hot year of economic development, so the author predicts that the growth rate of China's glass demand will reach 7% in the future. For the development of the glass industry, we can take the following as a breakthrough:

(I) the development of the glass industry needs to strengthen structural adjustment. Using the market economy policy, the government assisted in the construction of super large glass industry manufacturing companies. It has played a role in all-round development and innovation of the glass industry, and has targeted research and innovation. Improve the quality and grade of products, increase various varieties, eliminate backward simple assembly line operations, and strengthen technological transformation

(II) formulate relevant policies and regulations. Provide support for self-developed products, provide markets, and provide certain financial support for new technologies and methods. In terms of taxes, tax can be reduced or exempted. Formulate relevant regulations on energy-saving glass to make the innovation process realize that the innovation is not only products, but also breakthroughs in energy conservation. Improve the use specification of glass to prevent dangerous accidents and unnecessary losses

(III) strengthen internal adjustment and improve competitiveness. The domestic glass industry should be based on the long term, promote breakthroughs in other industries through technological innovation, create technologies that the market does not have, and drive new demand. Constantly cultivate and introduce talents from the aspects of management, training, corporate culture and communication. Find out the characteristics of the company, and only have their own intellectual property rights can be recognized by the industry. Use 10% of the sales revenue for R & D and reward to drive the enthusiasm of employees and technicians, so that the enterprise can make continuous breakthroughs and progress

global glass () Department

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